Welcome to Shelf Help! The weekly series by @Grocery_Girl, tackling the industry's most pressing retail ecommerce questions.
I’m the CMO at a growing CPG brand ($4.5M rev) and I built our store locator on Mapbox. When should I start thinking about moving off that? What should I look for in a new one?
When thinking about moving off of an out-of-the-box store locator, there are three main things to ask yourself:
What should you look for when you’re ready to level up your store locator?
We always recommend doing your research and assessing all options when reviewing store locator providers. While evaluating, consider the following:
Your store locator can be so much more than pins on a map. Maximize its potential by leveraging it as a tool for awareness, engagement, and growth. Schedule a Pear demo to learn more →
Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.
This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.