Enabling retail ecommerce begins with creating shoppability for your brand. To become fully shoppable, brands must connect to every retailer stocking their product - from the big-box stores to the co-op down the street.
After that, you need to ensure you’re not spending money to send shoppers to an out-of-stock page. Up-to-date inventory scanning is key.
Finally, you need the data. Your brand needs to know which ads, retailers, audiences, and geographies are performing or underperforming so you can optimize your return on ad spend (ROAS), and you need to be able to run performance marketing tactics (e.g. leveraging retargeting, lookalike audiences, and optimized campaigns).
Pear’s shoppable tools–including add-to-cart links and shoppable where-to-buy PDPs–create paths to purchase for any UPC at every retailer.
Proprietary inventory scanning at over 3,000 retailers provides the best shoppability and out-of- stock detection available, dynamically displaying retailers based on geolocation and daily inventory counts. Shoppers only see locations with products available for purchase near them, meaning they never hit an out-of-stock link when clicking over to a retailer’s cart.
The Pear dashboard captures actionable insights that help CPG brands understand retail shopper behavior and make mid-campaign decisions to improve ROAS.
Pear is also the only retail ecommerce solution with transaction-level, full-funnel, attributable sales data from retail. CPGs can finally know which clicks resulted in an action - and where their consumers are most likely to be engaging - across traffic source, geography, UPC, retailer, and more.
→ Download this case study to see how one personal care brand used Pear to better understand their shopper behavior at retail
With pixel-firing at every step of the funnel, brands have the ability to create custom audiences for retargeting, build lookalikes, and optimize with direct-to-consumer level performance marketing tactics. Brands enabling the full Pear suite unlock the capabilities to confidently run marketing campaigns to retail, driving both awareness and purchases through the retail ecommerce channel.
Onsite shoppable tools - including Shoppable PDPs and Store Locators - live on brands’ website pages and collect a high-intent audience of shoppers actively seeking out products and their availability at select retailers.
Actively drive shoppers to your retail ecommerce experiences with shoppable links. Links drive mid- and bottom-funnel activity from brands’ free or paid media and other owned properties.
Utilizing the full Pear platform gives brands the ability to stack marketing strategies–e.g. building lookalike audiences off of store locator visitors or retargeting add-to-carts from your shoppable PDPs–to drive both awareness and purchase at retail.
Looking to leverage the Pear platform for your brand? Get in touch with our team →
Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.
This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.