818 Tequila's shoppable landing page on a laptop and mobile phone

Pear unTied

Retail ecommerce compliance for Alc/Bev brands

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Alcohol brands on the Pear Commerce platform gain access to Pear unTied: compliance features specifically designed to help navigate tied house regulations and ensure adherence to the unique marketing requirements surrounding Alc/Bev brands at retail.

Pear’s proprietary technology scans inventory daily at 3,000+ retailers across 165,000+ locations, confirming the total number of retailers with products in stock in a user’s geography before dynamically displaying the list on offsite shoppable media.

When inventory is not available to meet minimum retailer requirements for advertising (e.g. three retailers), Pear’s platform supports two primary compliance options:

1

Zero retailers are displayed to the user

If a product is not in-stock at the minimum number of required retailers, Pear will automatically remove the shoppable retailers list to maintain state compliance.
Svedka's direct to cart link experience on mobile, 818 Tequila's shoppable landing page experience on mobile, Sparkling Ice's shoppable landing page experience on mobile
2

Choose which retailers to display to the user and link to the PDP

Automatically display additional retailers (designated by the brand), guaranteeing that a user will always see the minimum number required to remain compliant with state regulations. If a product is out-of-stock at a selected retailer, the user is taken to the retailer’s product details page.
Svedka's direct to cart link experience on mobile, 818 Tequila's shoppable landing page experience on mobile, Sparkling Ice's shoppable landing page experience on mobile
Svedka's direct to cart link experience on mobile, 818 Tequila's shoppable landing page experience on mobile, Sparkling Ice's shoppable landing page experience on mobile

Differentiating between retailers vs. marketplaces

Pear's platform can differentiate between a retailer and a marketplace, giving brands the ability to define which retailers count towards the minimum retailer requirement.

Many brands do not include aggregators like Instacart and Drizly as counting towards this minimum requirement. Others use a setting to only display marketplaces when the retailer minimum is not met, so there is always a path to purchase available for users.

Additional functionality available with Pear unTied:

Set the retailer list sorting to random to avoid showing preferential treatment to any retailers
Pin certain retailers or aggregators to the bottom of the retailer list so other retailers always display first
Add age gating to shoppable landing pages
Add custom legal text or disclosures to shoppable tools
Aquaphor's direct to cart link experience at walmart from mobile phone to laptop

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The Retail Ecommerce Playbook by Pear Commerce

Your guide to capturing greater share of wallet at retail.

Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.

This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.