Retail ecommerce compliance for Alc/Bev brands
Alcohol brands on the Pear Commerce platform gain access to Pear unTied: compliance features specifically designed to help navigate tied house regulations and ensure adherence to the unique marketing requirements surrounding Alc/Bev brands at retail.
Pear’s proprietary technology scans inventory daily at 3,000+ retailers across 165,000+ locations, confirming the total number of retailers with products in stock in a user’s geography before dynamically displaying the list on offsite shoppable media.
When inventory is not available to meet minimum retailer requirements for advertising (e.g. three retailers), Pear’s platform supports two primary compliance options:
Pear's platform can differentiate between a retailer and a marketplace, giving brands the ability to define which retailers count towards the minimum retailer requirement.
Many brands do not include aggregators like Instacart and Drizly as counting towards this minimum requirement. Others use a setting to only display marketplaces when the retailer minimum is not met, so there is always a path to purchase available for users.
Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.
This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.