Pear unTied

The most compliant & effective shoppable media for AlcBev

Customizable advertising features that ensure Tied House compliance and drive sales and efficiency

Get a demo

Let Pear unTied navigate the complexities of Tied House regulations surrounding AlcBev brands at retail.

Customized shopping and dynamic experience

In shoppable media, each state has requirements on how many retailers need to be shown, and brands have policies on whether aggregators - like MiniBar, ReserveBar, or Instacart - are considered a retailer.

Pear unTied eliminates inducement to buy while giving brands the power to customize each shoppable experience and dynamically display the compliant number of retailers nationwide based on state requirements and brand guidelines.

Pear unTied integrates with 50x more retailers than competitors, providing the most fair & equitable solution for AlcBev retail marketing.
fallback options

Minimum retailer requirements

When inventory is not available to meet minimum retailer requirements for advertising (e.g. three retailers), Pear’s platform supports two fallback compliance options:

  • Display zero retailers
  • Display predesignated retailers and link to the PDP if products are OOS

Differentiating between retailers vs. marketplaces

Pear's platform can differentiate between a retailer and a marketplace (e.g. Instacart, Minibar, or ReserveBar), giving brands the ability to define which retailers count towards the minimum retailer requirement, and whether or not marketplaces are displayed in retailer lists or fallback options.

Use case

Single-click ad drives AlcBev sales & efficiency

Pear UntiED
Pear Connect

Pear Connect, Pear’s shoppable social and display ad unit integration, takes shoppers from a digital ad to a retailer’s website in a single click.

Coupling Pear unTied compliance features with the power of Pear Connect makes AlcBev brands’ media 20x more effective.

Ad platform integration

One-time integration to upload full database of product-retailer combination

Daily inventory scanning

Pear’s inventory scanning informs the ad platform of which products are in-stock and available at which retailers.

Compliant & dynamic ads

The ad platform's algorithm selects which product/retailer combo to display based on  


  1. 1. what's available for purchase, and
  2. 2. which ad is most likely to be selected, dynamically displaying the compliant number of retailers for each state’s requirements.

Ready to capture a greater share of wallet at retail?

Level up your omnichannel shopping experience and use ecommerce to drive awareness and purchases at retail.

Case studies
AlcBev compliant shoppability drives 3x conversions

Landing Pages   |   STORE LOCATOR

Unlocking retail rcommerce reads to 12% CTR

Pear Connect