Market your brand effortlessly. Expand at retail faster.

For CPG brands looking to expand, success blends digital strategies with flawless in-store execution. Where-to-buy tools, backed by rapid inventory data, effortlessly connect shoppers to omnichannel brands. Geolocation features help shoppers find products nearby, while shoppable brand media simplifies the buying process.

Securing shelf space at retail starts with brand awareness. Our partners Belgian Boys and 4th & Heart have amplified their brand reach using Store Locators and Shoppable PDPs. By combining digital and retail strategies, brands can quickly launch new SKUs and strengthen retail relationships. Read blog >

To get the most for your marketing spend, you need accurate shoppability with daily-verified inventory. If your products aren’t easy to buy, you’re wasting campaign budgets, dissatisfying customers, and losing purchases. All your available brand products need to be shoppable for your marketing efforts to pay off. Read more >

CPG marketers, it’s time to turn your shopper insights into your secret weapon. Pear empowers brands to analyze shopper behavior across product performance, campaign channels, geographic regions, and UTM parameters like audience and creative. By letting your consumers’ actions guide you, you can refine your campaigns and drive measurable growth.

To measure success, focus on key metrics that showcase your impact. Start with retailer visits to track campaign engagement. Monitor engagement metrics, like impressions and reach, to understand how your campaigns resonate with your target audience. Lastly, keeping an eye on trial vs. repeat purchase rates and customer lifetime value (CLV) will help you evaluate long-term loyalty and product stickiness. Incorporating these data points provides a holistic view of your campaign’s effectiveness.

To excel with omnichannel shoppable media, CPG marketers must focus on creating a seamless and engaging shopping experience across all touchpoints. Tailor your content to align with each channel’s strengths. Use shoppable posts on social media like Instagram for clickable visual inspiration, and pair them with directly embedded website purchase paths.

Ensure every piece of content, ad, or media sparks action while staying consistent with your brand voice and customer needs. Data-driven insights allow brands to refine and personalize campaigns, target audiences, and focus on high-growth areas.

Building impactful audiences for personalized CPG marketing starts with owning your data. By leveraging insights directly from your shoppable tools, you can identify high-intent shoppers.

From there, segment into trial users or repeat buyers and build lookalike audiences to expand your precise reach. Combine these strategies with behavior-driven retargeting campaigns and mid-funnel content to nurture your audience through the purchase path. It’s not about starting big; it’s about starting smart. Get strategic, optimize continuously, and watch your conversions climb.

To optimize your ads for personalized audiences, focus on consumer behavior and precise targeting. Start by segmenting based on key factors like past shopping behaviors, demographics, and location. Brands can identify high-performing regions and reallocate resources accordingly. Use feedback loops for campaign updates in real-time, to ensure your ads connect with the right people at the right time.

Always test and compare your audience types—for instance, one CPG brand discovered their Pear audience performed 3x better than their Trade Desk audience. After 6 months of targeting the Pear audience, they saw a 7x better CTR. Read more>

Convert customers anywhere in their where-to-buy journey with ads that support instant purchases. With Pear Connect, CPG marketers can target shoppers when they're most likely to act, pairing compelling brand creative with a seamless where-to-buy solution. One Pear client saw a 7x lift in engagement by connecting ready-to-buy audiences with hyperlocal options. Combine convenience with curiosity, and watch your brand grow.