Campaign Optimizer

Plan smarter. Spend better. Win in retail.

This tool isn’t just about spend—it’s about strategy. Enter your media budget, and we’ll deliver a customized campaign mix designed to make your brand more findable, clickable, & buyable.

Fast, free, and built for modern CPG marketers.

Answer these questions:
Media spend (use ideal monthly spend)
$10,000
PDP or Store Locator on your site?
No onsite shoppability tools? No problem.
Pear has best-in-class Shoppable PDPs & Store Locators that leverage near real-time inventory, integrate with 165,000 stores, and capture click-level shopper data. For this exercise, we’ll assume that you have one.
View Results
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Answer these questions:
Media spend (use ideal monthly spend)
$15,000
PDP or Store Locator on your site?
No onsite shoppability tools? No problem.
Pear has best-in-class Shoppable PDPs & Store Locators that leverage near real-time inventory, integrate with 165,000 stores, and capture click-level shopper data. For this exercise, we’ll assume that you have one.
View Results
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Step 1: Drive awareness

View step 2 >
Strategy: awareness
Shopper intent: low
Friction: higher to gather data
Tools: maximize shoppability
Shoppable PDPs
Store Locators
Shoppable Recipes
Landing Pages
Start by running upper-funnel ads that drive traffic to onsite tools—like shoppable PDPs, store locators, recipes, and more.
To make awareness work harder, every destination must be fully shoppable. With Pear, that means only showing retailers with daily, in-stock inventory based on a shopper’s location.
Because Pear captures click-level data across every step—from ad to webpage to retailer—you’re already laying the groundwork for smarter retargeting in Step 2.
Media spend: $X (recommended)
Impressions: 1,000
Click-throughs: 10,000
Retailer visits: 1,000
Show me the math

Step 2: Retarget & build audiences

View step 3 >
Data > Audience building
Strategy: conversion
Shopper intent: high
Friction: low to gain sales
Tools: shortest path-to-purchase
Pear Connect
Direct-to-Cart
Once you’ve captured click-level data through awareness campaigns, it’s time to activate your marketing playbook. Use that data to:
  • Retarget past purchasers or high-interest visitors
  • Build custom audiences based on on-site behavior
  • Create lookalike audiences to expand reach to similar, high-intent shoppers
Instead of sending these audiences back to a generic webpage, use a shoppable where-to-buy ad like Pear Connect. It combines products with dynamic retailer inventory—making the ad itself a direct path to purchase at shoppers’ preferred retailers. This exposure drives discovery—see Step 3.
Media spend: $5,000 (recommended)
Impressions: 100,000
Click-throughs: 10,000
Retailer visits: 1,000
Show me the math

Hidden value 3: Awareness leads to Discovery

View step 4 >
When you combine shoppable awareness experiences with smart retargeting, something powerful happens: shoppers start discovering your products at retail—whether or not they click "Buy Now."
Even if a shopper doesn’t convert immediately, engaging with a fully shoppable PDP, store locator, or dynamic where-to-buy ad builds familiarity, triggers interest, and sparks offline discovery.
Media spend: $0
Retailer visit: 1,000
Show me the math

Hidden value 4: Lifetime value

View summary >
When your awareness and conversion strategies work together, you're not just winning a single sale—you’re influencing the shopper’s next ten.

By connecting high-intent media to in-stock availability and capturing behavior across the funnel, Pear helps you build habits, not just transactions.
Seamless shopper experiences lead to stronger brand recall, purchases at local retailers, more repeat buyers, and higher lifetime value per shopper.
Media spend: $0
Retailer visit: 1,000
Show me the math

Summary

Media spend: $0
  • Awareness
    Impressions: 5,000
    Clicks: 500
    Retailer visits: 100
  • Retarget & audiences
    Impressions: 5,000
    Clicks: 500
    Retailer visits: 100
  • Awareness leads to discovery
    Retailer visits: 100
  • Lifetime value
    Retailer visits: 100
This isn’t just a media mix—it’s a growth engine. Here’s how it works:
  • Drive awareness
    Send traffic to fully shoppable, inventory-aware PDPs and tools.
  • Retarget & build audiences
    Use click-level data to reach high-intent shoppers and lookalikes.
  • Fuel offline discovery
    Awareness campaigns lead to in-store recognition and purchase.
  • Drive repeat purchases
    Seamless, targeted experiences increase brand loyalty and lifetime value.
Curious how Pear can help your brand unlock real results at retail?
Book your demo today
Only Pear offers the complete toolkit to make this strategy work:
  • Unmatched retailer integrations at 165,000+ stores nationwide
  • Near real-time inventory data for true shoppability
  • Click-level (not batched) tracking from ad to digital shelf
  • Pear Connect: the industry’s only inventory-aware where-to-
 buy ad unit
* This calculator is for demo purposes only. While it reflects typical click-through and visit rates, it is based on a set of assumptions and may not reflect actual campaign performance.
exit button

See what you could be missing.

We’ll contact you in the next 24 hours. Your information is secure and protected.

What we can discuss:

1
What are your brand’s specific marketing goals?
We want to direct you to the right solution.
2
How can Pear improve your brand's discoverability?
Pear delivers the most accurate, shortest purchase paths.
3
Launch your Pear partnership in record time! 

Our efficient onboarding is 6x faster than our competition.