Omnichannel customer journeys are nuanced. Their shopping methods are made up of different forms of retail ecommerce, including: buy online/pick up in-store, research online/buy in-store, and look in-store/buy online. These consumers blend their physical and digital shopping experiences frequently, and they expect their favorite brands to follow suit.
This hybrid — “phygital” — approach puts new demands on consumer packaged goods (CPG) brands to support a customer experience that's seamless, dynamic, and consolidated.
According to Insider Intelligence, 71% of consumers worldwide switched brands at least once over the past year.
Needless to say, customers won’t hesitate to jump to a competitor if their needs are not being anticipated and met.
Are you set up to meet these hybrid customers wherever, whenever, and however they prefer to shop? Let’s get phygital:
Creating a great phygital shopping experience is ultimately about keeping the customer at the center. By supporting paths to purchase online and offline at retail, analyzing insights to understand shopper behavior, and using data to create more tailored and engaging marketing campaigns, brands can build strong relationships and loyalty with customers as they move fluidly between the physical and digital channels.
Pear Commerce: Retail ecommerce for phygital brands
Pear is the retail ecommerce platform that connects CPGs to retailers, converting shoppable onsite and offsite experiences into actionable insights that fuel performance marketing.
With Pear, proprietary inventory scanning at 3,000+ retailers across 165,000+ locations ensures shoppers never hit an out-of-stock link or location, creating seamless paths to purchase at all available retailers (in the fewest number of clicks). Real-time insights, data, and pixel firing across the entire retail commerce sales funnel - including transactions - unlock the ability to build custom audiences and run ecommerce performance marketing at retail.
Embrace the phygital and schedule a demo with Pear to learn more. →
Five years ago, retail ecommerce didn’t exist. Today, supporting the channel is table stakes for consumer packaged goods brands.
This playbook is designed to guide CPG brands from the stages of awareness to purchase at retail. Whether you’re interested in retail ecommerce as a new channel opportunity or looking to level up existing efforts, The Retail Ecommerce Playbook covers tools, tips, and examples to help your brand succeed.