What to look for in a retail ecommerce solution that drives stronger discovery, conversions, and consumer loyalty.

Today’s shoppers expect seamless paths to purchase across every channel. Learn what separates true shoppability platforms from basic where-to-buy tools — and how the right partner can help your brand stay discoverable, in stock, and one click away from conversion.

Increase shoppability

Choosing a shoppability partner

The right retail ecommerce provider makes your CPG brand fully shoppable, reaches all omnichannel touchpoints and retailers, and builds loyalty everywhere.

What You’ll Learn

This guide breaks down the essential capabilities every modern shoppability partner should provide, including:

  • Retail inventory integrations
  • Omnichannel shopping experiences
  • Personalized product discovery
  • Shoppable media activation
  • Click-level performance data
  • Audience building and retargeting

Why It Matters

Every extra step between discovery and checkout increases shopper drop-off. The right retail ecommerce partner helps reduce friction and accelerate conversion.

Key Features of a True Shoppability Platform

Real-Time Inventory Visibility

Guide shoppers to nearby retailers with verified inventory and reduce out-of-stock frustration.

Seamless Basket Building

Enable one-click paths to purchase that simplify buying and improve sales velocity.

Personalized Discovery

Deliver localized retailer recommendations and dynamic shopping experiences based on shopper behavior and availability.

Click-Level Data

Access deeper shopper insights to improve targeting, measure performance, and strengthen retail partnerships.

Why Leading CPG Brands Prioritize Shoppability

Modern consumers expect instant, flexible shopping experiences across brand websites, ads, social media, and retail platforms.

Brands that invest in connected, omnichannel commerce experiences are better positioned to:

  • Increase shopper engagement
  • Improve retailer performance
  • Build stronger loyalty
  • Drive measurable growth

86% of CPG dollar sales come from omnichannel shoppers.

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Find the Right Shoppability Partner for Your Brand

Download the guide to learn what capabilities matter most, what questions to ask providers, and how leading CPG brands are building faster, more connected shopping experiences.