Fortune 500 CPG brand reaches 11x more shoppable retailers with Pear

The Challenge

As a Fortune 500 CPG managing a large portfolio of brands and retailers, Brand* needed a shoppability strategy that could scale without sacrificing accuracy or shopper experience.

Their priorities were clear:

• Make owned properties (brand sites, recipes, media) shoppable
• Create reliable paths to purchase across all available retail partners
• Increase retailer selection rates from shoppable experiences
• Ensure inventory accuracy across geographies with daily inventory scanning

This required infrastructure capable of supporting thousands of retailer-product combinations at enterprise scale.

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The Approach 

In fiscal year 2024, Pear won the RFP to become Brand*’s shoppable media partner of choice.

The rollout included:

• Implementing Shoppable PDPs on Brand*’s most popular brand
• Supplementing other brands with shoppable Landing Pages
• Powering all shoppable experiences with daily inventory scanning to ensure accuracy across retailers and geographies
  

Over a six-month period, Brand* tested campaigns driving to both Shoppable PDPs and shoppable Landing Pages to evaluate overall retail shoppability and shopper behavior.

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The Results 

Pear’s shoppable experiences enabled Brand* to dramatically expand the breadth and effectiveness of its retail paths.

Core Shoppability Outcomes

• 1,100+ retailers displayed to shoppers across Brand*’s shoppable experiences
• 500+ individual retailers selected by shoppers
• 11× more retailer paths displayed compared to competitor solutions
  

Performance Insights

• As Brand* leaned further into Shoppable PDPs, they saw a 5× increase in clickthrough rates to retailers compared to Landing Pages over Q1
• Shoppable PDPs proved more effective at driving meaningful retail engagement across owned properties and media
  
  

Strategic Impact

Beyond performance, this initiative drove a major strategic shift.

As a result of these outcomes:

• Brand* expanded its investment in Pear’s shoppable tools
• Every brand in their portfolio is being transitioned to Shoppable PDPs
• Shoppability became a standardized capability, not a one-off execution
  

Without Pear’s inventory scanning technology, it would not have been possible to create accurate, scalable paths to purchase across all in-stock retailers and geographies.

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