For years, advertisers have faced a tough choice: send shoppers to a retailer for easier purchase but lose valuable insights, or drive them to their own site while sacrificing lower-funnel performance.
With Pinterest’s new where-to-buy links, brands no longer have to choose. Advertisers can drive interested customers to a selection of retailers while receiving valuable purchase intent data, making it easier to unlock new opportunities for any CPG advertisers looking to turn inspiration into action.
Where-to-buy links make standard image ads instantly shoppable by helping to surface multiple in-stock retailer options for a single product directly from an ad. With one tap from an ad, shoppers can immediately view retailer options, allowing them to choose their preferred retailer and add the item to their cart for purchase.
This gives shoppers the choice and convenience they expect, while brands gain higher-quality engagement from people ready to act.
“With where-to-buy links, we can offer our CPG advertisers the best of both worlds: a seamless shopping experience for consumers and richer, more transparent purchase intent signals for brands,” said Julie Towns, Pinterest Vice President for Product Marketing and Operations. “By helping advertisers connect inspiration directly to lower-funnel action and gain the actionable insights they need, Pinterest is unlocking new ways for brands to grow and measure success.”
Early testing shows these links deliver higher user engagement and stronger performance compared to campaigns using external where-to-buy landing pages.1 Advertisers gain transparent signals such as Purchase Intent Clicks, and Purchase Intent Value to understand the impact of every dollar without needing to track on retailer‑owned sites.
Pinterest partnered with Pear Commerce to help shoppers see relevant in-stock options. This native, no-fee option for advertisers makes it simple to launch where-to-buy links directly through the Pinterest Ads Manager and helps connect shoppers to more than 3,000 retailers across 165,000 stores.
"This is the kind of partnership we get excited about, one that shifts how shoppers discover and buy their favorite products,” said Eric Martell, Pear's Co-Founder and CEO. “With Pear powering Pinterest’s where-to-buy links, we’re unlocking a first-of-its-kind experience for CPG brands, and the best part is that any advertiser can access it directly in the Pinterest Ads Manager without needing to be a Pear customer."
Where-to-buy links will be available to all U.S. advertisers starting September 22, 2025. Advertisers can use their free, native option powered by Pear Commerce to easily build and launch where-to-buy ads—entirely within Pinterest Ads Manager.
