Enterprise brand boosts social ad performance 29x with Pear Connect

The Goal 

As an enterprise CPG brand with significant media investment, Brand* wanted to make their retail ecommerce spend more efficient and more accountable.

Their primary objective was clear:

• Improve the efficiency of social media spend
• Drive measurable retail outcomes, not just clicks or impressions
• Hit an internal benchmark of $11 Cost-Per-Retailer Visit (CPRV)
  

Rather than increasing budget, the team focused on improving performance per dollar, using retail ecommerce signals to guide optimization.

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The Solution

Brand* partnered with Pear to launch a Pear Connect test campaign on Meta for one of their most popular products.

Pear Connect enabled the brand to:

• Serve dynamic, inventory-aware retailer options within social ads
• Optimize campaigns specifically for Retailer Visit, not generic traffic
• Leverage real-time retail ecommerce signals to guide delivery and optimization

This approach ensured media dollars were focused on shoppers most likely to convert at retail, while giving consumers flexibility in where they purchased.

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The Results

The test campaign significantly outperformed expectations, both against internal goals and category benchmarks.

Key Performance Outcomes

• $0.38 Cost-Per-Retailer Visit, compared to an $11 goal
• 29× improvement in performance using Pear Connect
• 20× higher Retailer Visit rate versus category benchmarks
• 15× higher purchase rate compared to the category benchmark
  
  

Why it matters

For enterprise brands managing large budgets, small efficiency gains compound quickly. This campaign proved that retail-optimized media doesn’t just perform better, it fundamentally changes the cost structure of social advertising.

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