Sparkling Ice's consolidated experience increases retailer visits & purchase rates
The Challenge
As an established beverage brand, Sparkling Ice relies heavily on brick-and-mortar retail for the majority of its sales. While ecommerce performance marketing played an important role in driving awareness, the brand faced a common challenge: digital campaigns weren’t translating efficiently into in-store action.
Sparkling Ice needed a way to:
- Connect performance media directly to retail availability
- Reduce friction between discovery and purchase
- Prove the impact of ecommerce and media spend on real-world retail outcomes
Without a unified shoppable experience, shoppers were encountering fragmented paths to purchase, limiting the brand’s ability to drive measurable retail lift.
The Solution
Sparkling Ice partnered with Pear to create a consolidated, end-to-end shoppable experience across both onsite and offsite touchpoints.
Using Pear’s platform, the brand:
- Implemented Shoppable PDPs and Landing Pages to turn digital traffic into high-intent shopping experiences
- Deployed a Pear Store Locator to guide shoppers to nearby retailers carrying Sparkling Ice products
- Unified onsite and offsite media with consistent, inventory-aware paths to purchase
Crucially, these experiences also enabled Sparkling Ice to build high-value digital audiences based on real shopping behavior, fueling lookalike audience creation, retargeting, and more efficient campaign optimization over time.
The Results
By activating Pear’s shoppable experiences as part of its advertising strategy, Sparkling Ice unlocked significant gains in retail performance:
Key Outcomes
- 20× higher retailer visit rate compared to category benchmarks
- 15× higher purchase rate versus the category benchmark
Why it matters
These results demonstrate the power of aligning ecommerce performance marketing with retail-first execution. By shortening the path to purchase and guiding shoppers directly to in-stock locations, Sparkling Ice transformed media engagement into measurable retail action.
“By consolidating the shoppable experience across onsite and offsite media, Sparkling Ice turned digital engagement into real-world retail results.”
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