Pinterest's Where-to-buy links turn inspiration into action  — powered by Pear

CPG advertisers have long faced a tradeoff: drive shoppers directly to retailers and lose insight, or send them to brand sites and sacrifice lower-funnel performance. With Pinterest’s new where-to-buy links, that compromise disappears.

Powered by Pear Commerce, where-to-buy links connect inspiration directly to purchase by showing shoppers multiple in-stock retailer options straight from a Pinterest ad—while giving brands clear, actionable purchase intent signals.


Turning discovery into purchase

Where-to-buy links make standard image ads instantly shoppable. With a single tap, shoppers can view nearby retailers that have the product in stock, choose where they want to buy, and head straight to cart. The experience meets shoppers’ expectations for speed and convenience while capturing higher-quality engagement from audiences ready to act.

Early testing shows stronger performance and engagement compared to external landing pages, with advertisers gaining transparent metrics like Purchase Intent Clicks and Purchase Intent Value—without relying on retailer-owned tracking.


Built on Pear’s inventory intelligence

Pinterest partnered with Pear Commerce to power this experience using real, store-level product availability. Pear’s technology connects shoppers to the most inventory-aware retailers in the industry,  ensuring where-to-buy options reflect what’s actually on shelves nearby.

“This partnership represents a fundamental shift in how CPG brands turn inspiration into action,” said Eric Martell, Pear’s Co-Founder and CEO. “By bringing verified local inventory directly into Pinterest ads, Pear is enabling a faster, more trustworthy path to purchase—available to any advertiser directly within Pinterest Ads Manager.”


Getting started

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