Stop Losing Sales to Out-of-Stocks

New data shows exactly how availability gaps drive brand switching—and how to fix it.

Get the Out-of-Stock Impact Report to see how shopper behavior shifts when products aren’t available—and what leading brands are doing to capture demand instead.

The Out-of-Stock Impact Report

New data on availability, brand switching, and the power of real-time visibility

What You’ll Learn

Why 42.6% of shoppers switch brands when they can’t find a product
How availability visibility drives purchase (nearly half are more likely to buy)
The hidden cost of sending shoppers to out-of-stock retailers
How uncertainty—not preference—causes 25% of brand switching
Where shoppers actually go to find products (hint: your site matters more than you think)

Impact Summary

Shopper behavior is clear—and clostly:

61.5% say availability is a top purchase factor
40.4% feel frustrated and less likely to buy again after an OOS experience
46.2% buy a different brand when yours isn’t available

This isn’t a supply issue. It’s a revenue leak.

Why This Matters 

‍Out-of-stocks don’t just delay purchases—they redirect them. When shoppers can’t quickly find your product:

They switch brands
They switch retailers
Or they don’t come back

This report breaks down exactly where and why that happens—and how to prevent it.

Get free Insights Report now

Who This Is For 

CPG brand marketers driving retail performance
Ecommerce & digital teams optimizing conversion
Shopper marketing & media teams managing demand