Faribault Foods launches new product using retail ecommerce

A real-time, inventory-aware shoppable experience helped ensure a successful product launch, and expanded the partnership within months.‍

The Goal

Faribault Foods, a long-standing producer of pantry staples, was preparing to launch Saucy Spoon, a new canned baked beans brand. Alongside the product launch, the team was also launching a new brand website – creating a critical moment to get retail ecommerce right from day one.

Their goal was to:

• Offer shoppable digital experiences from the start
• Help consumers easily find and purchase Saucy Spoon at retail
• Ensure the website supported both online and in-store purchase paths

For a new brand entering the market, early shopper experience and retailer connectivity were essential.

‍

The Challenge

Prior to working with Pear, Faribault Foods relied on legacy store locator technology across other brand sites. While functional on the surface, these tools struggled with a major limitation: they couldn’t reliably connect shoppers to in-stock retailers.

This resulted in:

• Broken or misleading paths to purchase
• Poor shopper experiences during high-intent moments
• Limited confidence that ecommerce touchpoints were supporting retail sales
  

As Faribault Foods prepared to launch a new brand, they needed a real-time, inventory-aware solution that could support availability-driven shopping behavior without friction.

‍

The Solution

Faribault Foods partnered with Pear to power Saucy Spoon’s ecommerce foundation with retail-first shoppable tools.

Using Pear, the team:

• Launched a Store Locator that dynamically connects shoppers to in-stock retailers
• Implemented Shoppable PDPs to shorten the path from product discovery to purchase
• Enabled a seamless, one-click experience that removes guesswork and reduces drop-off
  

The result was a launch-ready ecommerce experience designed to support real retail outcomes, not just site traffic.

‍

The Results

Pear’s shoppable onsite tools quickly proved their value, both in performance and partnership expansion.

Key Outcomes

• Successful launch of a new brand with retail-connected ecommerce from day one
• Strong performance and positive internal feedback on Pear’s onsite tools
• Expanded partnership within 3 months, with an additional Faribault Foods brand onboarded to Pear’s platform
  

Why it matters

For enterprise brands managing multiple portfolios, scalability matters. Faribault Foods’ decision to expand the partnership so quickly underscores the importance of reliable inventory data, seamless implementation, and a strong customer experience, especially during new product launches.

“We are very pleased with the implementation of the Store Locator on our Saucy Spoon website and are now considering adding one to two more brands next year.”
— Helen Kirch, Marketing Manager, Faribault Foods

‍

‍