Perdue Farms launches 400-product
shoppable Store Locator

How Perdue Farms scaled shoppability across 400 products with a single Store Locator‍

A fully shoppable, product-filtered Store Locator laid the foundation for a more commerce-driven website and media strategy.
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The Challenge 

With a portfolio spanning 400 individual UPCs, Perdue Farms needed a primary Store Locator that could do far more than point shoppers to nearby stores.

Their existing approach limited shoppability and created friction for consumers who wanted to:

• Search by specific product, not just brand
• Confirm availability before choosing a retailer
• Move seamlessly from discovery to purchase

Managing this level of product complexity required a solution that could scale across hundreds of SKUs without sacrificing accuracy, performance, or shopper experience.

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The Solution

Perdue Farms migrated off PriceSpider and partnered with Pear to power a fully shoppable, product-aware Store Locator built for enterprise scale.

Using Pear, Perdue:

• Scanned all 400 UPCs daily to enable accurate, inventory-aware shoppability
• Launched a Store Locator that allows shoppers to filter by specific product
• Enabled shoppers to purchase directly from the Store Locator at their preferred retailer
  

The result was a single, centralized shoppable experience that supports the full breadth of Perdue’s product catalog without fragmenting the path to purchase.
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The Results

The successful launch of Perdue’s shoppable Store Locator became a catalyst for broader commerce transformation.

Key Outcomes

• 400 products enabled for shoppability through a single Store Locator experience
• Daily UPC scanning to support accurate, product-level availability
• Improved shopper experience through product filtering and direct retailer handoff
  

What came next

Following implementation, Perdue began redesigning its website to be more commerce-forward, expanding beyond the Store Locator to:

• Incorporate additional onsite shoppable experiences
• Integrate Pear Connect media into their marketing strategy
• Treat shoppability as a core pillar of digital engagement, not just an add-on
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“With hundreds of products across retailers, Perdue needed a Store Locator that could scale. Pear made it possible to deliver product-level shoppability without complexity.”