Pitaya Foods expands retailer reach & shopper engagement with Pear Connect

Summary

Pitaya Foods is a fast-growing better-for-you frozen superfruit brand best known for its vibrant fruit offerings, including frozen dragon fruit, passion fruit, acai, and other fruit products, as well as Protein Bowls and Swirl Smoothie Bowls. With distribution spanning Walmart, Target, Kroger, Whole Foods, Wegmans, and a long tail of regional grocers, Pitaya’s growth depends on connecting category-curious consumers to the nearest store that actually has product on shelf.

• Challenge: Pitaya had no shoppable paths from ads or onsite experiences to retail – just a static store locator and quarterly data refreshes that were outdated within weeks.
• Solution: Pear Connect ads on Meta plus accurate, automated retailer inventory, with embedded PDPs and an awareness motion now layered on top.
• Impact: 15,523 retailer visits in 90 days across 160 distinct retailers, with Pear Connect outperforming Pitaya’s previous Aisle awareness campaign at $0.58 vs. $18.13 per in-stock retailer visit.

Results Snapshot — Last 90 Days

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The Challenge

Before Pear, Pitaya’s shopability strategy was “in the stone ages.” Media drove consumers to a store-locator page, and the team had no way to send shoppers directly to a retailer where the product was actually in stock. The pain points compounded quickly:

• No direct retail link from Meta ads – every campaign sent shoppers to a generic locator or D2C landing page, breaking the path to purchase right at the moment of intent.
• A manual, quarterly process to refresh the store locator – pulling data from distributors, retail partners, and brokers, then reformatting it by hand.
• Data that was stale within weeks of being published, no matter how much effort went into the refresh.
• Recurring shopper complaints about products not actually being on shelf at the locations the static store locator showed.
• No way to track what was working at the retailer level – campaign performance lived in Meta, GA, and a half-dozen other tools that didn’t talk to each other.

What Pitaya needed: an always-on system that kept retailer inventory accurate without manual lift, made Meta ads instantly shoppable at the nearest in-stock retailer, and gave the team a single dashboard to actually see what was working.
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The Solution

Pitaya first heard about Pear from their website partners, who had just embedded Pear PDPs on a few other natural brand sites. What sealed the partnership was Pear’s accurate inventory.

• Accurate, automated retailer inventory. Pear’s system replaced the quarterly broker-data scramble with always-on coverage across every major retailer – saving the Pitaya team a “severe amount of time.”
• ‍Dynamic retailer routing across onsite experiences. Pear replaced Pitaya’s static store locator with a dynamic, shoppable experience that helps consumers quickly find nearby retailers and move directly into purchase paths.‍
• Pear Connect on Meta. A frictionless, one-click carousel that drops shoppers directly into an in-stock retailer’s cart – collapsing what used to be 4–5 clicks into a single tap.‍
• Detailed, UTM-level attribution. Pitaya can now segment performance by campaign, influencer, and creative – all in one dashboard, instead of triangulating between Meta, GA, and spreadsheets.‍
• An onboarding experience that didn’t derail the team. Pitaya’s agency partner handled most of the Meta-side integration, with Pear’s team standing by to squash any early launch issues fast.‍
• A partner that actually answers. Response times that build trust instead of erode it – a recurring theme in every Pitaya touchpoint with the Pear team.

How It Rolled Out

Pitaya kicked off by launching their shoppable store locator and Pear Connect on Meta as the anchor products, layering on Pear’s analytics dashboard for visibility into UTM-level performance. More recently, Pitaya activated the awareness motion on Pear Connect – applying the same one-click-to-retailer carousel to top-of-funnel campaigns – and is in the process of going live with embedded PDPs on its website to give organic traffic the same frictionless path to retail that their store locator unlocked.

The Results

90 Days of Pear Connect on Meta

In the most recent 90-day window, Pear Connect delivered 15,523 retailer visits (roughly 172 per day) across Pitaya’s catalog. The footprint expanded fast: 160 distinct retailers reached and 63 active SKUs, representing 79% of Pitaya’s lifetime retailer footprint (203 banners since Dec 2024) and 86% of its lifetime SKU catalog (73 SKUs).

Walmart played its expected role as a category anchor at 57.6% of catalog visits (8,941). But the long tail of 159 banners still delivered 6,582 combined visits – meaningful sell-through support for regional grocers and specialty retailers that historically get under-served by digital media.

Head-to-Head: Pear Connect vs. Pitaya’s Previous Awareness Campaign Results

To test the value, Pitaya compared a recent Pear Connect awareness campaign against a previous awareness campaign through a different provider. Same brand, same channel, same KPI: drive shoppers to retail.

The takeaway: Pear Connect didn’t just edge out the prior campaign – it produced an entirely different category of outcome.

Day-to-Day Impact

What Changed Internally:

• The quarterly store-locator fire drill is gone. Inventory data updates automatically across every major retailer
• Meta campaigns finally route to retail. Every paid impression has a real, frictionless path to an in-stock retailer.
• Reporting lives in one place. UTM-level segmentation in the Pear Vision dashboard means no more triangulating across tools.
• Retailer conversations have ammo. Pitaya pulls Pear reporting to show retail partners the traffic the brand is actually driving – “X amount of people are clicking over to Walmart, etc.”
• The partnership feels like a real team. Pitaya consistently calls out Pear’s response time and over-communication as core to the experience.

What’s Next

Pitaya is leaning further in across both new products and new channels:

• Going live with embedded Pear PDPs on the Pitaya website to convert organic traffic the same way paid traffic converts.
• Scaling the awareness motion on Pear Connect and exploring channels beyond Meta.
• Deepening retailer-level reporting and using Pear data more proactively in retailer