Unlocking efficient awareness with Meta Reach + Pear Connect

Learn how a breakfast brand leveraged Pear Connect and Meta’s Reach objective to deliver low-cost, high-scale awareness, laying the groundwork for stronger downstream retail performance.

Overview

A national breakfast brand partnered with Pear to test Pear Connect ads using Meta’s Reach objective – a capability previously unavailable when campaigns were limited to conversion-only buying. The goal was to understand whether inventory-aware, shoppable creative could scale upper-funnel awareness efficiently while still driving meaningful downstream engagement.

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Campaign Objectives

Maximize Reach among a broad U.S. audience while maintaining shoppability and retailer relevance.

Setup

AUDIENCE: Broad (US, 21+)

CHANNEL: Meta

OBJECTIVE: Reach

CREATIVE: Pear Connect shoppable ads with dynamic retailer logos and inventory-aware destinations

MEASUREMENT FOCUS: Reach efficiency, CPM, and early engagement signals

Initial Performance

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Key Takeaways

Exceptionally efficient reach: CPMs came in well below typical Meta benchmarks, validating Reach as a powerful top-of-funnel entry point for Pear Connect.
Shoppability at scale: Even with an awareness-focused objective, the campaign still drove measurable retailer-bound engagement.
New full-funnel optionality: Brands are no longer forced to choose between awareness and conversion – Pear Connect now supports both within Meta’s buying framework.

Why this matters for CPG brands

This test demonstrates how inventory-aware, shoppable ads can be used earlier in the funnel to effectively introduce products, seed retailer consideration, and create a stronger foundation for downstream conversion campaigns – without sacrificing scale or efficiency.

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