Social commerce without compromise: 90%+ lower cost per retail visit without the Reach vs. Conversion tradeoff

Overview

A category-leading refrigerated baking brand partnered with Pear to drive discovery on Snapchat. The goal: maximize retail engagement while maintaining cost efficiency at scale.

By activating Pear Connect in Snapchat, the campaign enabled a seamless, inventory-aware path from ad exposure to retailer selection, streamlining the path from ad exposure to retailer selection.

The Challenge

Traditional social commerce strategies often force a tradeoff:

• Efficient reach (low CPM) vs. down-funnel performance (low CPRV)
• Fragmented retailer routing via landing pages
• Limited visibility into retailer-level performance

This brand needed to drive high-volume retail traffic across hundreds of banners without sacrificing media efficiency.

The Solution

Using Snapchat + Pear Connect, the campaign:

• Delivered native, multi-retailer “where-to-buy” experiences directly in the ad
• Enabled fair & equitable routing across 400+ retail banners
• Captured click-level retailer insights to understand share of shopper demand
• Activated a zero-click purchase funnel, aligning with how consumers already shop 

Results

Campaign Performance

Traffic distributed across 412 retail banners

Performance in Context

Across most social platforms, brands are forced to choose between reach efficiency and down-funnel performance:

Traffic-Optimized Campaigns (Meta, TikTok, Pinterest):

• CPM: ~$6.00–$7.00+
• CPC: ~$0.30–$1.00
• CPRV: ~$0.36

Reach-Optimized Campaigns (Meta):

• CPM: ~$2.50–$3.50
• CPC: ~$2.00–$3.00+
• CPRV: ~$2.50–$3.00+

In practice, this means brands typically must sacrifice either cost-efficient reach OR cost-efficient traffic and retail outcomes.

Snap + Pear Connect Performance

This campaign broke that tradeoff:

• CPM of $3.91, in line with reach-optimized efficiency
• CPC of $0.40, in line with traffic-optimized performance
• CPRV of $0.46, comparable to traffic campaigns and ~90%+ lower than traditional retail visit benchmarks

Snap delivered traffic-level CPC and CPRV while maintaining reach-level CPM.

What This Means

The campaign delivered both efficient scale and high-intent retail traffic, without relying on traditional tradeoffs.

Instead, they achieved:

• Scaled reach without sacrificing performance
• High-intent retailer traffic at significantly lower cost
• Significantly lower cost per retailer visit, without relying on landing pages

Why It Worked

1. ‍Eliminated the traditional reach vs. conversion tradeoff
   Most platforms force a choice between efficient reach or efficient traffic. This campaign achieved both simultaneously, delivering reach-level CPMs alongside traffic-level CPC and CPRV.‍
2. 2. 96% lower CPRV vs. landing pages
   By eliminating extra steps, Pear Connect reduced cost per retailer visit by up to 96% compared to traditional shoppable landing page approaches.‍
3. Scaled, equitable retailer distribution‍
   The campaign drove traffic across 400+ retailers simultaneously, or could be optimized toward priority partners, without bias or manual routing.
4. ‍True retailer-level insights‍
   For the first time, the brand could measure share of clicks by retailer, unlocking insights into where demand is actually flowing.
5. ‍Zero-click purchase funnel activation‍
   By embedding retailer choice directly into the ad, the campaign aligned with real shopper behavior, bridging discovery and purchase without friction.

Key Takeaway

This campaign demonstrates that with the right infrastructure, brands can:

• Achieve best-in-class media efficiency
• Drive meaningful retail outcomes at scale
• Unlock granular retailer insights
• And capture both scale and performance in a single campaign approach
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‍Ready to unlock social commerce without compromise?
See how Pear Connect drives efficient retail outcomes across your media campaigns. Learn more ->