Leading pet food brand expands retailer reach with Pear Connect Flex on TikTok

A leading pet food brand replaced a static retailer CTA with Pear Connect Flex, transforming a TikTok campaign from sending every shopper to Amazon into a dynamic experience that distributed traffic across 13 retail banners while maintaining efficient cost per retailer visit.

The Challenge

A leading national pet food brand was running TikTok traffic campaigns using a hardcoded call-to-action that sent shoppers to a single online retailer.While the campaign generated strong engagement, it limited shopper choice and provided little support for the brand's broader retail network.The brand wanted to maintain campaign efficiency while giving shoppers a more flexible purchase path that automatically connected them to nearby retailers.

The Solution

The brand implemented Pear Connect Flex mid-campaign, replacing its static direct-to-cart retailer link with a dynamic shopping experience that automatically routes shoppers to the best retailer based on location and in-stock availability.Rather than forcing every shopper to the same destination, Pear Connect Flex distributed traffic across the brand's retail ecosystem while preserving a seamless in-ad experience and improving cost per retailer visit.

Results

From 1 Retailer to 13

Before implementing Pear Connect Flex:

99.9% of retailer traffic went to Amazon.

After switching to Pear Connect Flex mid-campaign:

Traffic was automatically distributed across 13 retailer banners
Shoppers were routed to retailers including: Petco (17%), Chewy (17%), Amazon (16%), Walmart (16%), Target (13%), Pet Supplies Plus (11%), Kroger (5.2%), and other regionals

Instead of concentrating demand at one retailer, the campaign began supporting the brand's broader omnichannel retail strategy.

National Retail Coverage

This TikTok campaign drove retailer visits across 49 states, demonstrating national scalability while supporting both major national retailers and regional banners.

Why It Matters

Traditional social campaigns often force shoppers into a single retailer experience, regardless of where they prefer to shop.With Pear Connect Flex, brands can:

Turn paid social into an omnichannel shopping experience
Use consistent creative without sacrificing brand guidelines or appearance
Automatically connect shoppers with the best-fit retailer
Support national and regional retail partners simultaneously
Drive measurable retailer visits without adding friction to the customer journey